Xpres

Xpres is a small promotional drinkware company based in Winston-Salem, NC. I took on this position because I knew I could help the company try to catch up with their competitors. Their original website was built using Adobe Muse. They did not have an email marketing program. Their catalog creation process was like pulling teeth. They were also using multiple versions of their logo on their branded items.

I created a cohesive graphic identity for the company. I built them a new website that could grow with them when they upgrade their infrastructure. I designed and coded over a year’s worth of emails. I streamlined the catalog production process and also provided them with PDF versions of their catalog that could give their customers the most up to date information. I also created trade show signage, flyers, and any internal marketing assets. Everything tied in together using the graphic identity I established for the brand.